At Spang Digital, we know what it takes to ensure you have successful and sustainable SEO. Technical expertise, engaging and shareable content, brand exposure and website structure are all key components to ensure you rank on the first page of Google.
Organic search is no longer a stand alone discipline, but with the right balance and the right technical expert you can drastically improve your website’s rankings in reasonable timeframes. Watch your organic traffic and conversions grow with Spang Digital.
Search Engine Optimisation has changed dramatically over the past 12 years. Initiatives that were implemented even as early as two years ago no longer drive SEO results. A lot of old practices are now penalised by Google which decreases your domain and website visibility.
When looking at increasing organic traffic to any domain in an SEO project we look at two core factors:
These two factors are considered complementary disciplines of SEO. On site and Off site SEO.
On site optimisations to your search ranking are changes that can be directly made to your website and are completely within our control.
This breaks down the technical SEO implementation into parts such as (but not limited to):
Structured data is important to get right. Doing so means search engines crawlers can organise and display your content. We’ll do all the leg work for you to ensure you can claim those top positions on Google and Bing.
A large proportion of SEO activity consists in researching, creating and optimising content. Content in it’s simplest form is information on your website. Without a URL or landing page optimised to common keywords people are searching on Google, there is next to no chance that you will show up on the first page of Google.
When we develop a content strategy we have the short term benefit and long term success in mind. We look at the entire website domain and optimise each area accordingly. Google crawl your site in the same way, so if we know how Google works, we can align your website to best practice.
We have top in-house writers that find the balance between content optimisation and customer experience. This ultimately increases the time a user spends on your website.
Offsite SEO is considered to be the trustworthiness of your website domain. From a simplistic view authority to a domain is increased through links to the website. This isn’t just down to the number of links you have, instead it’s broken down into three elements:
We combine elements of content marketing, influencer and blogger outreach and PR to drive link acquisition for your website. We boost the authority of your site that drives relevant quality links through to your domain.
At Spang Digital we utilise hero content and a network of connections to feature your content on reputable websites. As part of this placement a link is normally provided back to the company as a form of citation.
Our off-site search engine optimisation strategy enables us to deliver authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.
We also use traditional techniques such as branded events, brand link building and blogger reach. We focus on WhiteHat SEO practices which mean no matter what Google changes to their algorithm, your strategy will not be impacted.
This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.
We follow Google’s guidelines to make sure that your website will see success in years to come. WhiteHat digital marketing strategies include:
If you’re unsure about how Google’s algorithms or guidelines impact your website, get in touch with Spang Digital.
It’s important to be able to track how our SEO reporting is impacting your business and bottom line.
We create tailored reports that are accessible anytime through Google Data Studio to ensure results are easily understood and communicated.
Our reports contain data sources from authentic and reliable sources, including Google Analytics, Google Search Console and other sources.
Keen to learn more? Give Spang Digital a call. We’d love to hear from you.