A large proportion of SEO activity consists in researching, creating and optimising content. Content in it’s simplest form is information on your website. Without a URL or landing page optimised to common keywords people are searching on Google, there is next to no chance that you will show up on the first page of Google.
When we develop a content strategy we have the short term benefit and long term success in mind. We look at the entire website domain and optimise each area accordingly. Google crawl your site in the same way, so if we know how Google works, we can align your website to best practice.