Google Ads or PPC (pay per click) is an online marketing tool that enables businesses to pay for ad space within Google Search results pages. With steep competition arising every day, marketing on Google helps set yourself apart from your competitors by showing your business to customers who search for your business or businesses like yours. As a result, you only pay when people click.
Marketing on Google is easily the fastest way to grow your business online within a supremely competitive market. Above all, it's all about targeting prospective customers with the right message at the right time. By doing so, you will drive qualified traffic to your website, target customers who are looking for your product or service, and drive more conversions.
If you aren't sure where to start with marketing on Google, get in contact with Spang Digital. We will support you with a creative, comprehensive, and cost-effective approach to deliver on your business goals.
Google Ads, PPC, and SEM are the same terms that get used when speaking about advertising on Google. Marketing on Google is billed on a pay-per-click (PPC) advertising platform that allows your company to appear within Google Search results. Therefore, the right strategy enables customers to find your business on search results pages at a positive return on investment. Google Ads is lucrative and measurable but often requires consistent management to improve ongoing performance and monitor results.